Skip to content
SecondTick LLC

Online Presence Assessment · Orange County

Know where your online presence needs attention.

For Orange County businesses unsure where to start, a manual assessment turns scattered profiles, search results, and website issues into clear priorities.

Review all eight areas

We assess Google Business Profile, Yelp, Google Maps, Apple Maps, social media, website SEO, AI search, and customer reviews and reputation. Profile completeness and Maps discoverability are reviewed separately.

Receive a health scorecard

Each assessed area receives a Healthy, Needs improvement, or Priority issue rating, backed by observations and recommended next steps. Where evidence is unavailable we use Not assessed; where an area does not fit your business we use Not applicable.

Leave with ordered priorities

Your written assessment identifies what needs attention first and why, followed by recommended improvements. We distinguish missing information, customer friction, and opportunities that need more evidence.

Agree on the assessment before work starts

Start with a free discovery call. We then agree on assessment scope, access, pricing, and delivery expectations. The assessment is manually prepared; the discovery call does not include a free completed audit.

Assess Your Online Presence Process

We review your Google Business Profile, Google Search, Google Maps, Apple Maps, Yelp, Facebook, and Instagram using the following criteria, where applicable.

Search for your business by name

We search for your business by name to assess:

  • How easy it is to find your business
  • Your position in search results
  • The competitive landscape
  • The advertising landscape

Search for the services your business offers

We search for the services your business offers to assess:

  • How easy it is to find your business
  • Your position in search results
  • The competitive landscape
  • The advertising landscape

Review your business profiles

We review your profiles to assess:

  • Reviews: Total count, average star rating, how recently you received a review, and how consistently you respond.
  • Updates: Total number of updates, posting frequency, and how recently you posted.
  • Photos: Quantity and quality.
  • Calls to action: How easily customers can contact you, get directions, and visit your website.

Eight customer channels

Find the gaps between discovery and conversion.

We’ll assess and create a prioritized action plan, so your customers find you wherever they search.

Google Business Profile
Profile completeness, categories, services, hours, and contact paths.
Yelp
Listing accuracy, useful business information, and profile readiness.
Google Maps
Whether the business can be found and how relevant local searches present it; results vary by search and location.
Apple Maps
Listing presence, location details, contact information, and website links.
Social media
Relevant channels, profile accuracy, recent updates, and next steps for customers.
Website SEO
Accessible pages, indexing evidence, service content, internal links, and inquiry paths.
AI search
Useful answers, accessible content, and consistent business information; observed appearances are not a guarantee of future inclusion.
Customer reviews / reputation
Feedback themes, response gaps, and platform-appropriate review practices.

Choose the scope that fits.

Choose focused work or combine this service with other priorities. After a free discovery call, we agree on deliverables, responsibilities, timing, fees, and any advertising or platform costs before work begins.

Let’s talk about your business

What would more of the
right customers mean for you?

Free 30-minute call. No obligation. Choose a time that works for you.

Book a Free Discovery Call